About Us
Morgan Cederblom
We Are Experts In:
We Are Experts In:
Successful leader with 30+ years of Domestic and International Business, Consumer Brand Building and Consulting experience. Expert in helping International Consumer Brands gain access to the U.S. market. Often hired as Interim CEO in start-up and turnaround situations. Functional expertise spans General Management, Brand Building, Share
Successful leader with 30+ years of Domestic and International Business, Consumer Brand Building and Consulting experience. Expert in helping International Consumer Brands gain access to the U.S. market. Often hired as Interim CEO in start-up and turnaround situations. Functional expertise spans General Management, Brand Building, Shareholder Value Based Management (VBM), Customer Management, Sales & Marketing, Business Development, Consolidation and Merger Management and Change Leadership across industries and organizations around the world. Food & Beverage, Retail and Distribution Expert. Skilled communicator and facilitator of management workshops. Entrepreneur, Consultant, Brand Builder with Global Corporations and Start-Up Experience. Former member of the Adjunct Faculty at Columbia Business School, New York.
We Are Experts In:
We Are Experts In:
We Are Experts In:
•Consumer Brand Building (CBB)
- Million Dollar Days (MDD)
•Value Based Management (VBM)
Why Us?
We Are Experts In:
Why Us?
•Much Better Value For Your Money
• One Point Of Contact, You Work Directly With Morgan Cederblom with 30+ Years Of Management and Consulting Experience and with his team of equally experienced Strategic Partners. Extensive national network of contacts.
• We get to the core of your issues quicker
• We help you create new growth opportuni
•Much Better Value For Your Money
• One Point Of Contact, You Work Directly With Morgan Cederblom with 30+ Years Of Management and Consulting Experience and with his team of equally experienced Strategic Partners. Extensive national network of contacts.
• We get to the core of your issues quicker
• We help you create new growth opportunities that can actually be implemented
• No Analysis Paralysis
• Straight Talk, No Consulting Dictionary Needed
WE GET THE JOB DONE!
BIG LION SERVICES
CONSUMER BRAND BUILDING (CBB)
CONSUMER BRAND BUILDING (CBB)
CONSUMER BRAND BUILDING (CBB)
DO YOU KNOW WHERE YOUR BRAND IS GOING AND HOW TO GET THERE?
DO YOU WANT TO LAUNCH YOUR BRAND IN THE U.S.?
THE BRAND JOURNEY FROM NOW TO YOUR DESTINATION:
1. Create a solid platform for brand growth and value creation with the destination in mind.
• Develop Destination Driven Strategic Plan including brand, sales, marketing, online, social media and distributor strategy with milestones, actions and budget for maximum expansion and penetration
• Evaluate current formulation and propose new flavors/line extensions
• Identify potential strategic partners and investors and secure capital for expansion
2. Build the brand.
• Execute Strategic Plan
• Secure distributors, Solicit orders, manage key accounts, distributors and brokers
• Secure distribution in select international markets
3. Sell the brand (if appropriate)
• Execute exit plan, negotiate best deal and close transaction for maximum ROI and brand owner value creation
MILLION DOLLAR DAYS (MDD)
CONSUMER BRAND BUILDING (CBB)
CONSUMER BRAND BUILDING (CBB)
FIND A MILLION DOLLARS TODAY!
Million Dollar Days enable management teams to identify new million dollar opportunities in one day using actual client data.
•At the end of the customized one-day workshop, the client has a carefully qualified list of new tangible business opportunities, each with assigned dollar values and action-specific steps for implementation, accountabilities, and timelines for completion.
VALUE BASED MANAGEMENT (VBM)
VALUE BASED MANAGEMENT (VBM)
VALUE BASED MANAGEMENT (VBM)
EVERYTHING YOU DO TODAY WILL EITHER CREATE OR DESTROY VALUE FOR YOUR COMPANY. DO YOU KNOW WHICH?
•VBM is a method of focusing an organization on the strategies and every day activities that create the most value over time. •The VBM process systematically identifies the key issues/barriers impeding profitable growth and creates strategies to break down those barriers and measurably improve profitable growth. •Client deliverable is a strategy and action plan – The VBM Roadmap, with the strategy and top business priorities and actions for getting back on track or accelerate current path to maximize value creation over time. •The VBM Roadmap becomes the management tool to run the business
BIG LION CONSULTING
VALUE BASED MANAGEMENT (VBM)
VALUE BASED MANAGEMENT (VBM)
WE HELP YOU GROW BY ANSWERING THESE QUESTIONS:
•How Do We Take Our Business or Brand To The Next Level?
•How Do We Maximize Brand Value?
•What Are The Key Barriers That Are Slowing Us Down?
- What are the new value creation opportunities?
• How Do We Improve Our Competitiveness And Accelerate Profitable Growth?
•How Do We Pick Up Speed?
BIG LION CONSULTING GROUP
POWERFUL THINKING!
TESTIMONIALS
Morgan's sweet spot is to cut to the chase with his client. He identified core branding blind-spots we simply overlooked. With surgical precision coupled with a confident, positive, "Can-Do" leadership spirit, Morgan led our Corporate Team to position a new product in the global market. He provided the confidence we needed to advance the company significantly.
Len Strozier, President, Omega Mapping Services.
“Morgan Cederblom was the CEO and an essential part in the preparations and buildup of NICK'S in the USA by doing market studies, building the brand platform and identifying key partners in the U.S. market. One of Morgan’s key assets is his international approach and understanding of cultural differences. Morgan is also a great guy and a good friend that I can highly recommend for any international company wanting to build a brand in the USA”.
Carl Backlund, CEO Luthman Backlund Foods AB, Sweden
"Morgan has the ability to quickly identify the barriers to growth, create new value creation opportunities and then inspire an organization to execute in the market place. He is a proven champion of change and I can highly recommend him to any company that desires to increase its competitiveness and accelerate profitable growth”
Patrick M. Worsham, Partner & CFO, ProspEquity Partners (Private Equity) and former SVP and CFO of Coca-Cola North America.
“Morgan and I worked extensively together on major internal consulting projects for senior management. What stood out about Morgan was his excellent subject matter/practice knowledge, combined with the ability to develop practical solutions and clearly communicate them. His extensive sales and general operations experience was clearly instrumental in achieving outcomes that resulted in outstanding client satisfaction”.
John Heaton, Director, Strategic Planning (Retired) Office of the Chairman and CEO. The Coca-Cola Company
“I worked with Morgan for 6 months during a difficult time for our agency. He was a trusted advisor, listened, challenged and coached me through some very difficult decisions. I especially appreciated his depth of experience, responsiveness and willingness to help. His recommendations were solid, actionable and made a positive difference”.
Chip Grizzard, CEO. Grizzard Communications Group, an Omnicom Company.
“Morgan was instrumental in helping us roll out EVA measures and principles at Siemens in America. This was very helpful in changing our outlook regarding strategic investments”
Mitch Flanagan. Director, Business Planning & Analysis. Siemens USA.
“Morgan's drive is second to none. He is a team leader, entrepreneur and change agent. He is not afraid of getting in the trenches and no task is too big or too small for him when he runs a business. His own sense and expectation of ownership and accountability are impressive and serve as an example for everyone around him. He gets the job done.”
Steve Nilsen, Partner, Boyden